Trusted Consultancy Firm
since 1997
Profile
Established in 1997, Marketing Advisory Services is a hands-on, customer-focused marketing consultancy firm, dedicated to assisting companies boost their performance in the marketplace through innovative thinking, a market-driven approach and proven methodologies.
Our philosophy is to work closely with our clients to ensure continuous and substantial improvements in different environments such as marketing, sales, and overall operations.
At Marketing Advisory Services we do not apply a one size fits all formula or textbook models. As professionals we adopt a unique approach for every client, analysing core activities and wherever possible involving the respective management teams. This we feel ensures the implementation of solutions that work better simply because these are created and customized for individual companies that operate in specific industries.
Meet the Team
Daniel Abela
Managing Director
Daniel is the company founder and CEO of Marketing Advisory Services. His managerial experience and marketing background, together with his innovative thinking have proven to be essential to the company’s success. Daniel has over 24 years of experience in the field of marketing and holds a Diploma in Marketing from London City College, UK. He held several managerial positions with some of Malta’s leading companies until 1997 when he set up his own research and marketing firm Marketing Advisory Services.
Elaine Grech
Associate Marketing Consultant
Elaine achieved her PhD in Marketing from the University of Malta. She currently occupies a resident academic post in the Department of Marketing at the University of Malta and also has experience teaching Marketing for the University of London’s International Programmes. Over the past eight years, she has been responsible for a wide range of market research projects, contributed to the development and implementation of marketing communication plans, and also supported several clients to benefit from EU funding programs.
John Micallef
Social Anthropologist
John is our in-house social anthropologist, specialising in the fields of consumer behaviour and contemporary urban and youth culture. Over the past seven years, he has gained extensive experience in the field of marketing. John also currently occupies a post of tutor in Social Anthropology at the University of Malta. In 2019, he earned his Ph.D. in Anthropological Sciences from the University of Malta, with a thesis about the consumption of ‘club drugs’ amongst youths in contemporary Malta. 
Claire Cassar
Legal Counsel
Dr Claire Cassar is a warranted lawyer who graduated from the University of Malta with a Masters degree in Economics of competition law. She is an expert in her field and her background is firmly routed in monitoring and providing Marketing Advisory Services with solutions and direction. 
Naomi Thornley
Junior Research Executive
Naomi applies her expertise gained from her Bachelor of Arts (Honours) degree in Business Enterprise from MCAST. Her research focuses during her studies were on investigating the influence of store window displays on consumer behavior in the fashion and IT electronic industries. Since joining the Marketing Advisory Services team, Naomi has been actively involved in multiple projects, including the development of research tools, coordination and execution of data collection, and handling administrative responsibilities.
Sandra Camoin
Research Interviewer
Sandra, a Research Interviewer joined the Marketing Advisory Services team in 2022, and has been actively involved collecting data from a variety of sources, including online surveys, in-person interviews, focus groups, and secondary research.Testimonials
Don’t hear it from us.
Here is what our clients have to say
“MAS has been entrusted with a YMCA quantitative research project which is complex in its form as homelessness in Malta is partly invisible. They have handled it meticulously and professionally with great dedication to understanding its complexity and went the extra mile in carrying out a qualitative approach to it as well. MAS is outstanding in its tailor-made services for the customer”
Mr. Anthony Camilleri
CEO at YMCA
“BOV Asset Management entrusted Marketing Advisory Services with a market research project which turned out to be a very positive experience. We were impressed with their commitment and professionalism throughout the research process and their insights when presenting their findings to our audiences. Their research is very thorough which proves their high level of expertise in the field. We definitely recommend it.”
Ms. Tara Vella
Manager (Institutional Business & Support) at Bank of Valletta
“Over the past months, Marketing Advisory Services was commissioned by GO plc to execute several market research projects. Whilst these assignments varied in detail and complexity, the support that has been provided to GO plc has always been extremely satisfactory with Marketing Advisory Services being highly professional in their approach. Their insight, particularly in recommendations and suggested courses of action for GO plc, add value to these assignments”
Ms. Alison Schembri
Market and Data Insights Manager at GO plc
“I just wanted to thank Daniel and all the guys at Marketing Advisory Services for the excellent job they did in the conduct of the perception survey. I am glad that we decided to work with them. We combined our knowledge/expertise and hence the results achieved will be crucial in the drafting of our strategy for the upcoming future. Keep it up!”
Mr. Kenneth Farrugia
DIrector at FIAU
“Working with Marketing Advisory Services has always been a pleasant and professional experience. They showed that they have the necessary expertise and resources to provide solutions tailored to our research needs. Their insight and competence enabled us to continue publishing research for the benefit of young people"
Ms. Miriam Teuma
CEO at Agenzija Zghazagh
“Marketing Advisory Services were professional and thorough as they worked with us on a project that required the application of both quantitative and qualitative research methodologies. The MAS team was able to apply these methods to help us achieve our goals”.
Mr. Simon Galea
Director at Kitchen Concepts