Privacy Policy

Your privacy is important to us. This Privacy Policy explains how we handle and treat your data when you (i) register to our newsletter or visit our site, or associated sites or pages (the “Site”) or (ii) engage with us to use the services that Marketing Advisory Services (“Marketing Advisory Services”) provides (our “Services”)

Purpose of this Policy

This Privacy Policy (“Privacy Policy”) explains our approach to any personal information that we collect from you or that we have obtained about you from a third party and the purposes for which we process your personal information. It also sets out your rights in respect of our processing of your personal information. This Privacy Policy will inform you of the nature of your personal information that is processed by us and how you can request that we delete, update, transfer and/or provide you with access to it. This Privacy Policy is intended to assist you in making informed decisions when using the Site and our Services and/or to understand how your personal information may be processed by us as a result of providing the Services to third parties. Please take a moment to read and understand it. Please also note that this Privacy Policy only applies to the use of your personal information obtained by us.

Who Are We & What We Do

Marketing Advisory Services is a Maltese company providing a range of market research services.

Marketing Advisory Services is the data controller responsible for your personal information processed via the Site.

How to Contact Us

If you have any questions about this Privacy Policy or want to exercise your rights set out in this Privacy Policy, please contact us by:

  • sending an email to: info@marketingadvisoryservices.com; or

  • calling us on: +356 2701 3002/3

What Personal Information Do We Collect

We may collect personal information from you in the course of our business, including through your use of our Site, when you contact or request information from us when you engage our legal or other services, or as a result of your relationship with one or more of our staff or clients.

Our primary goal in collecting personal information from you is to help us:

  • verify your identity

  • deliver our Services

  • improve, develop, and market new Services

  • carry out requests made by you on the Site or about our Services

  • investigate or settle inquiries or disputes

  • comply with any applicable law, court order, other judicial process, or the requirements of a regulator

  • enforce our agreements with you

  • protect the rights, property, or safety of us or third parties, including our other clients and users of the Site or our Services

  • use as otherwise required or permitted by law.

To undertake these goals we may process the following personal information:

If you are a visitor to the Site:

  • Name and job title

  • Contact information including the company you work for, email address, and social media account where appropriate

  • Demographic information such as your address, preferences, and interests.

  • Other information relevant to the provision of Services.

If you are an individual client in receipt of our Services or a prospective individual client: 

  • Name and job title

  • Contact information including the company you work for, and email address, where appropriate

  • Information that you provide to us as part of us providing the Services to you, which depends on the nature of your instructions to Marketing Advisory Services. 

  • Relevant information as required by Know Your Client and/or Anti-Money Laundering regulations and as part of our client intake procedures. This may include evidence of the source of funds, at the outset of and possibly from time to time throughout our relationship with clients, which we may request and/or obtain from third-party sources. The sources for such verification may comprise documentation, which we request from you through the use of online resources or both. 

  • Other information relevant to the provision of Services. 

Marketing Advisory Services is primarily engaged by corporate entities and as such those instructors are not data subjects. However, as part of such instructions personal information may be provided to us (e.g. personal information relating to any of our corporate clients’ or prospective clients’ officers or personnel, or clients’ thereof or vendor or purchaser or personal information relating to their legal advisors or personnel, as relevant or similar).

If you are an individual whose personal information is processed by us as a result of providing the Services to others (including individual clients and corporate clients) we will process a variety of different personal information depending on the Services provided.

We might also need to process personal information about other third parties instructed either by our clients or other persons or companies involved with us providing the Services to our client.

This is a non-exhaustive list that is reflective of the varied nature of the personal information processed as part of the nature of our Services.

For clients and prospects, we also collect information to enable us to market our products and Services that may be of interest to you. For this purpose, we collect: 

  • Name and contact details.

  • Other business information such as job title and the company you work for.

  • Services that interest you.

How Do We Use Your Personal Information

We may use your information for the following purposes:

Fulfilment of Services
We collect and maintain personal information that you voluntarily submit to us during your use of the Site and/or our Services to enable us to perform the Services.

What is our legal basis?
We must process your information to perform our obligations under any contract that we may have with you. It is in our legitimate interest or a third party’s legitimate interest to use your personal information in such a way as to ensure that we provide the very best client service we can to you or others.

Client Services
Our Site uses various user interfaces to allow you to request information about our Services including electronic enquiry forms and a telephone enquiry service. Contact information may be requested in each case, together with details of other personal information that is relevant to your Service enquiry. This information is used to enable us to respond to your requests.

What is our legal basis?

It is in our legitimate interest or a third party’s legitimate interest to use your personal information in such a way as to ensure that we provide the very best client service we can to you or others.

Business Administration and Legal Compliance
We use your personal information for the following business administration and legal compliance purposes:

  • to comply with our legal obligations (including any Know Your Client or Anti-Money Laundering or Anti-Bribery, conflicts or similar obligations including, but without limitation, maintaining regulatory insurance);

  • to enforce our legal rights;

  • to protect the rights of third parties; and

  • in connection with a business transaction such as a sale.

What is our legal basis?
Where we use your personal information in connection with a business transition, to enforce our legal rights, or to protect the rights of third parties it is in our or a third party’s legitimate interest to do so. For all other purposes described in this section, it is our legal obligation to use your personal information to comply with any legal obligations imposed upon us. 

Client Insight and Analysis
We analyse your contact details with other personal information that we observe about you from your interactions with our Site, our email communications to you and/or with our Services such as the Services you have viewed.

Where you have given your consent (where lawfully required), we use cookies, log files and other technologies to collect personal information from the computer hardware and software you use to access the Site, or from your mobile. This includes the following:

  • an IP address to monitor Site traffic and volume;

  • a session ID to track usage statistics on our Site;

  • information regarding your experiences with our products and contact preferences.

Our web pages contain “cookies” “web beacons” or “pixel tags” (“Tags”). Tags allow us to track the receipt of an email to you, count users that have visited a web page or opened an email and collect other types of aggregate information. Once you click on an email that contains a Tag, your contact information may subsequently be cross-referenced to the source email and the relevant Tag.

In some of our email messages, we use a “click-through URL” linked to certain websites administered by us or on our behalf.

Please see our Cookie Policy for further information.

By using this information, we are able to measure the effectiveness of our content and how visitors use our Site and our Services. This allows us to learn what pages of our Site are most attractive to our visitors, which parts of our Site are the most interesting and what kind of offers our registered users like to see.

We also use this information for marketing purposes (see the marketing section above for further details).

What is our legal basis?
Where your personal information is not in an anonymous form, it is in our legitimate interest to use your personal information in such a way to ensure that we provide the very best products and services to you and our other clients.
Any other purposes for which we wish to use your personal information that is not listed above or any other changes we propose to make to the existing purposes will be notified to you using your contact details, where available.

What is our Legal Basis to Use or Process your Personal Information

We must use your personal information;

  • To perform our obligations following any booking order or contract that we may have with you.

  • It is in our legitimate interest or a third party’s legitimate interest to use personal information in such a way as to ensure that we provide the Services in the best way that we can.

  • It is our legal obligation to use your personal information to comply with any legal obligations imposed upon us.

Who do we share your Personal Information With

Marketing Advisory Services may share any information that we collect or that you provide to us with some third-party entities’ employees, to the extent covered by the agreement between us and them.

We may share personal information with a variety of the following categories of third parties as necessary:

  • Our professional advisers such as lawyers and accountants.

  • Government or regulatory authorities.

  • Professional indemnity or other relevant insurers.

  • Regulators/tax authorities/corporate registries.

  • Third parties to whom we outsource certain services such as, without limitation, printing and processing, IT systems or software providers, IT Support service providers, and document and information storage providers.

  • Third parties engaged in the course of the services we provide to clients.

  • Third-party service providers to assist us with client insight analytics, such as Google Analytics.

  • Third-party e-mail providers who assist us in delivering our e-mail marketing campaigns to you, or delivering documents related to a matter.

  • Please note this list is non-exhaustive and there may be other examples where we need to share with other parties in order to provide the Services as effectively as we can.

Third-Party Contractors and Other Controllers

As mentioned above, we may appoint sub-contractor data processors as required to deliver the Services, such as, without limitation, document processing and, IT systems or software providers, IT Support service providers, document and information storage providers, who will process personal information on our behalf and at our direction. We conduct an appropriate level of due diligence and put in place contractual documentation about any sub-contractor to ensure that they process personal information appropriately and according to our legal and regulatory obligations.

What is our legal basis?
We must perform our obligations following any contract that we may have with you.

It is in our legitimate interest or a third party’s legitimate interest to use personal information in such a way as to ensure that we provide the Services in the best way that we can.

Where do we Transfer your Data to

To provide the Services we may need to transfer your personal information to locations outside the jurisdiction in which you provide it.

How Long do we Keep your Personal Information for

For visitors to the Site, we will retain relevant personal information for at least three years from the date of our last interaction with you and in compliance with our obligations under the EU General Data Protection Regulation or similar legislation around the world, or for longer if we are required to do so according to our regulatory obligations or professional indemnity obligations.

For Service provision to any client, we will retain relevant personal information for at least six years from the date of our last interaction with that client and in compliance with our obligations under the EU General Data Protection Regulation or similar legislation around the world, or for longer as we are required to do so according to our regulatory obligations or professional indemnity obligations. We may then destroy such files without further notice or liability.

If personal information is only useful for a short period e.g. for specific market research we may delete it.

Confidentiality and the Security of Your Personal Information

We are committed to keeping the personal information provided to us secure and we have implemented appropriate information security policies, rules, and technical measures to protect the personal information that we have under our control from unauthorized access, improper use or disclosure, unauthorized modification, and unlawful destruction or accidental loss.

All of our partners, employees, consultants, workers, and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of such personal information.

How to Access your Information and your Other Rights

You have the following rights about the personal information we hold about you:

Your right of access
If you ask us, we’ll confirm whether we’re processing your personal information and, if necessary, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.

Your right to rectification
If the personal information we hold about you is inaccurate or incomplete, you are entitled to request to have it rectified. If you are entitled to rectification and if we’ve shared your personal information with others, we’ll let them know about the rectification where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

Your right to erasure
You can ask us to delete or remove your personal information in some circumstances such as when we no longer need it or if you withdraw your consent (where applicable). If you are entitled to erasure and if we’ve shared your personal information with others, we’ll let them know about the erasure where possible. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

Your right to restrict processing
You can ask us to ‘block’ or suppress the processing of your personal information in certain circumstances, such as where you contest the accuracy of that personal information or you object to us. If you are entitled to restriction and if we’ve shared your personal information with others, we’ll let them know about the restriction where we can do so. If you ask us, where it is possible and lawful for us to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.

Your right to data portability
You have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used, and machine-readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.

Your right to object
You can ask us to stop processing your personal information, and we will do so if we are:

  • relying on our own or someone else’s legitimate interests to process your personal information, except if we can demonstrate compelling legal grounds for the processing; or

  • processing your personal information for direct marketing purposes.

Your right to withdraw consent
If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.

Your right to complain to the supervisory authority
If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the relevant Supervisory Authority.

Please note that some of these rights may be limited where we have an overriding interest or legal obligation to continue to process the data or where data may be exempt from disclosure due to reasons of legal professional privilege or professional secrecy obligations.

Collection of Information by Third-Party Sites and Sponsors

The Site contains links to other sites whose information practices may be different than ours. Visitors should consult the other sites’ privacy notices as Marketing Advisory Services has no control over information that is submitted to, or collected by these third parties.

Changes to this Privacy Policy

We may make changes to this Privacy Policy from time to time. To ensure that you are always aware of how we use your personal information we will update this Privacy Policy from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. Where it is practicable, we will notify you by email of any significant changes. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information.