Investigating the Buying Behaviours & Buying Preferences of Fashion & Sports Brands
Marketing Advisory Services – Quantitative Study
Introduction
Marketing Advisory Services was approached by Hudson Holdings to carry out a quantitative research study targeting Maltese residents spanning several different age groups. The main aim of the study was to investigate the buying behavior and preferences of the different age groups.
Marketing Advisory Services scripted the questionnaire and coordinated the data collection process. Once collected, the results were documented and analyzed. This data collection approach consisted of 400 face-to-face interviews carried out, over two months. The questionnaire was around 10 minutes long and explored different aspects of buying behavior and buying preferences. The sample was grouped by gender, age, and region. This allowed for the sample to be representative of the Maltese population.
OUTCOME
This research exercise did not only explore the behaviors and preferences of local stores but also online stores that were visited by the Maltese population.