Essentially, UXR methodologies take into consideration user behavioral tendencies and values that users ‘perform’ through their mundane habits. Because these tendencies and values determine how users may approach and interact with product technologies and components, considering them is essential in creating intuitive and user-friendly designs.

Because people are complex and diverse, they present many combinations of values, meanings, behaviors, and strategies for interacting with the ‘mundane’.

Consider, for example, two women living in Malta: Karen, a working mother in her late twenties with small children, and Jess, a single working woman of the same age who is living alone. Whilst there may certainly be times when the preferences and tendencies of the two are similar (ex. a gym class in the early evening), how they organize their days - their breakfast habits, what type of car they use, how and when they make use of food delivery apps, and so forth - will be different.

In other words, whilst Karen and Jess may be of the same age and gender, and at times engaged in similar practices, their values, habits, and needs - and therefore their respective expectations of the technologies and products that are necessary to these practices - are not the same.

Karen may prefer breakfast that is ready-made and in an ‘on-the-go’ format for herself and her children, whilst Jess may prefer to buy fresh fruit daily and take more time to prepare hers. Jess may prefer a smaller car to the one that Karen requires to drive her small children to school. Karen’s ideal user experience of the food delivery app and process may also be different to Jess’ : the former may, for example, expect to have a ‘family friendly’ menu option on the app’s homepage, whilst the latter would prioritise an ‘offers of the day’ menu instead.